Luxury strategy : Break the rules of marketing to build luxury brands (Record no. 39352)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00384nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221001s2015 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749464912 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Noel |
| 245 #0 - TITLE STATEMENT | |
| Title | Luxury strategy : Break the rules of marketing to build luxury brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Great Britain |
| Name of publisher, distributor, etc | Koganpage |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 395p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Serial Enumeration / Volume | Exchange Rate | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Net Price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SBSC Library | SBSC Library | 02/07/2018 | Bookwell Publications | UKP | 34.99 | 1 | 83.1 | BWP/2018/0197 | 658.8 KAP | 79255 | 13/06/2025 | 2326.14 | 02/07/2018 | Reference Books |