Luxury strategy : Break the rules of marketing to build luxury brands
Kapferer, Jean-Noel
Luxury strategy : Break the rules of marketing to build luxury brands - Great Britain Koganpage 2015 - xi, 395p.
9780749464912
658.8 KAP
Luxury strategy : Break the rules of marketing to build luxury brands - Great Britain Koganpage 2015 - xi, 395p.
9780749464912
658.8 KAP