000 00312nam a2200121Ia 4500
008 221001s1977 xx 000 0 eng d
082 _a659.1 AAK
100 _aAaker, David A.
245 0 _aAdvertising management
260 _aNew Delhi
_bPrentice-Hall of India
_c1977
300 _axvi, 612p.
942 _2ddc
_cBK
999 _c46049
_d46049