000 00389nam a2200145Ia 4500
008 221001s2006 xx 000 0 eng d
020 _a8131501582
082 _a659.1 OGU
100 _aO'Guinn, Thomas C.
245 0 _aAdvertising: And integrated brand promotion
250 _a4th ed.
260 _aAustralia
_bThomson South-Western
_c2006
300 _axlviii, 781p.
942 _2ddc
_cBK
999 _c46011
_d46011