| 000 | 00411nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 221001s2016 xx 000 0 eng d | ||
| 020 | _a9780749473402 | ||
| 082 | _a658.8 SMI | ||
| 100 | _aSmith, P.R. | ||
| 245 | 0 | _aMarketing communications: Offline and online integration, engagement and analytics | |
| 250 | _a6th ed. | ||
| 260 |
_aLondon _bKogan Page _c2016 |
||
| 300 | _axxii, 578p. | ||
| 942 |
_2ddc _cBK _01 |
||
| 999 |
_c45154 _d45154 |
||