000 00364nam a2200133Ia 4500
008 221001s2013 xx 000 0 eng d
020 _a9780198069867
082 _a658.827 DUT
100 _aDutta, Kirti
245 0 _aBrand management: Principles and practices
260 _aNew Delhi
_bOxford University Press
_c2013
300 _axxiii, 455p.
942 _2ddc
_cBK
999 _c34589
_d34589