000 00420nam a2200145Ia 4500
008 221001s2013 xx 000 0 eng d
020 _a9788131756898
082 _a658.827 KEL
100 _aKeller, Kevin Lane
245 0 _aStrategic brand management: Building, measuring and managing brand equity
250 _a3rd ed.
260 _aNew Delhi
_bDorling Kindersley
_c2013
300 _axxiii, 695p.
942 _2ddc
_cBK
999 _c33838
_d33838