000 00304nam a2200121Ia 4500
008 221001s1964 xx 000 0 eng d
082 _a659.1 BAR
100 _aBarton, Roger
245 0 _aMedia in advertising
260 _aNew York
_bMcGraw-Hill Book co.
_c1964
300 _axiii, 559p.
942 _2ddc
_cBK
999 _c3318
_d3318