000 00388nam a2200133Ia 4500
008 221001s2010 xx 000 0 eng d
020 _a9788190445481
082 _a658.8 BLA
100 _aBlakeman, Robyn
245 0 _aIntegrated marketing communication: Creative strategy from idea to implementation
260 _aNew Delhi
_bPinnacle
_c2010
300 _aviii, 267p.
942 _2ddc
_cBK
999 _c30747
_d30747