000 00342nam a2200133Ia 4500
008 221001s2012 xx 000 0 eng d
020 _a812194001X
082 _a659.1 GUP
100 _aGupta, Ruchi
245 0 _aAdvertising : Principles and practice
260 _aNew Delhi
_bS. Chand
_c2012
300 _axi, , 402p.
942 _2ddc
_cREF
_01
999 _c30232
_d30232