000 00318nam a2200133Ia 4500
008 221001s1986 xx 000 0 eng d
020 _a0452258618
082 _a658.8 RIE
100 _aRies, Al
245 0 _aMarketing warfare
260 _aNew York
_bPenguin Books
_c1986
300 _aviii, 215p.
942 _2ddc
_cBK
999 _c28830
_d28830