000 00362nam a2200133Ia 4500
008 221001s1993 xx 000 0 eng d
020 _a0074517805
082 _a659.1 MAN
100 _aManendra Mohan
245 0 _aAdvertising management: Concepts and cases
260 _aNew Delhi
_bTata McGraw-Hill Publishing
_c1993
300 _axi, 418p.
942 _2ddc
_cBK
999 _c26389
_d26389