000 00315nam a2200133Ia 4500
008 221001s1976 xx 000 0 eng d
020 _a0023539402
082 _a658.8 HES
100 _aHeskett, James L.
245 0 _aMarketing
260 _aNew York
_bMacmillan
_c1976
300 _axiii, 610p.
942 _2ddc
_cBK
999 _c24391
_d24391