000 00355nam a2200145Ia 4500
008 221001s1992 xx 000 0 eng d
020 _a0876927908
082 _a659.1 AAK
100 _aAaker, David A.
245 0 _aAdvertising management
250 _a4th ed.
260 _aNew Delhi
_bPrentice-Hall
_c1992
300 _axiii, 593p.
942 _2ddc
_cBK
999 _c22366
_d22366