TY  - GEN
AU  - Kitchen, Philip J.
AU  - Tourky, Marwa E.
TI  - Integrated marketing communications: A global brand-driven approach
SN  - 9783030764159
U1  - 658.8 
PY  - 2021///
CY  - Switzerland
PB  - Palgrave macmillan
KW  - Commerce
N1  - Includes index
ER  -