TY  - BOOK
AU  - Scott, David Meerman
TI  - The new rules of marketing & PR : How to use social media,online video, mobile applications blogs, news release, and viral marketing to reach buyers directy
SN  - 978812656042
U1  - 658.8 SCO 
PY  - 2015///
CY  - New Delhi
PB  - Wiley
ER  -