TY  - BOOK
AU  - edited by S.P.S. Bedi, R.K. Ghai and Gurpartap Singh
TI  - Innovative marketing strategies current trends
SN  - 9788190886932
U1  - 658.8 INN 
PY  - 2010///
CY  - Delhi
PB  - Bharati Publications
ER  -