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Troll proof branding in the age of doppelgangers

By:

Sood, Gaurav

Publication details: New Delhi Sage 2022Description: xvii, 248pISBN:

9789354793530

Subject(s):

General

DDC classification:

658.8 SOO

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Item type	Current library	Call number	Status	Date due	Barcode
Books	SBSC Library	658.8 SOO (Browse shelf(Opens below))	Available		86958

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Previous	658.8 SOL Consumer behavior: Buying, having, and being	658.8 SON Marketing salesmanship and advertising	658.8 SOO Situations in marketing: A collection of ...	658.8 SOO Troll proof branding in the age of doppelgangers	658.8 SRI Consumer behaviour: In Indian context	658.8 SRI Consumer behaviour: In Indian context	658.8 SRI Case studies in marketing: The Indian context	Next

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