Strategic brand management: Building, measuring, and managing brand equity

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Material type: Text

TextPublication details: Noida Dorling Kindersley 2015Edition: 4th edDescription: xxix, 586pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	SBSC Library	Text Books	658.827 KEL (Browse shelf(Opens below))	Available	T9370
Books	SBSC Library	Text Books	658.827 KEL (Browse shelf(Opens below))	Available	T9368
Books	SBSC Library	Text Books	658.827 KEL (Browse shelf(Opens below))	Available	T9371
Books	SBSC Library	Text Books	658.827 KEL (Browse shelf(Opens below))	Available	T9367
Books	SBSC Library	Text Books	658.827 KEL (Browse shelf(Opens below))	Available	T9369

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Previous	658.8 VAR Marketing management	658.81 PAN Sales and distribution management	658.827 HED Brand management: Research, theory and practice	658.827 KEL Strategic brand management: Building, measuring, and managing brand equity	658.827 KEL Strategic brand management: Building, measuring, and managing brand equity	658.827 KEL Strategic brand management: Building, measuring, and managing brand equity	658.827 KEL Strategic brand management: Building, measuring, and managing brand equity	Next

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