Aaker on branding: Twenty principles that drive success
Material type:
TextPublication details: New Delhi Sage Publications 2015Description: xiv, 235pISBN: - 9789351503903
- 658.827 AAK
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
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SBSC Library | 658.827 AAK (Browse shelf(Opens below)) | Available | 74251 |
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| 658.812 TEI Unlocking the customer value chain : How decoupling drives consumer disruption | 658.816 HEL Value management: Valueengineering and cost reduction | 658.82 MUL Promotional marketing: How to create, implement and... | 658.827 AAK Aaker on branding: Twenty principles that drive success | 658.827 CHU Compendium of brand management | 658.827 CHU Compendium of brand management | 658.827 CHU Compendium of brand management |
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