Integrated marketing communication: Creative strategy from idea to implementation

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Material type: Text

TextPublication details: New Delhi Pinnacle 2010Description: viii, 267pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	SBSC Library	658.8 BLA (Browse shelf(Opens below))	Available		59623
Books	SBSC Library	658.8 BLA (Browse shelf(Opens below))	Available		59622

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Previous	658.8 BEN Consumer behavior	658.8 BER Marketing	658.8 BHA Case studies in marketing management and research	658.8 BLA Integrated marketing communication: Creative strategy from idea to implementation	658.8 BLA Integrated marketing communication: Creative strategy from idea to implementation	658.8 BLO Short cases in marketing management	658.8 BOO Foundations of marketing	Next

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