Advertising: Its role in modern marketing (Record no. 45079)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00395nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221001s1978 xx 000 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 DUN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dunn, S. Watson |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising: Its role in modern marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Illinois |
| Name of publisher, distributor, etc | The Dryden |
| Date of publication, distribution, etc | 1978 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 741p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Series Title | The Dryden Press Series in Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Withdrawn | Dewey Decimal Classification | Text Books | SBSC Library | SBSC Library | 27/08/2009 | 659.1 DUN | T5572 | 21/10/2022 | 21/10/2022 | Books |