The language of branding: Theory,Strategies, and Tactics (Record no. 41508)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00357nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221001s2018 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415806749 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.101 LER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lerman Dawn |
| 245 #4 - TITLE STATEMENT | |
| Title | The language of branding: Theory,Strategies, and Tactics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x,160p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Exchange Rate | Total Checkouts | Full call number | Barcode | Date last seen | Net Price | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SBSC Library | SBSC Library | 29/11/2018 | Book Age Distributors | UKP | 36.99 | 83.1 | 659.101 LER | 79877 | 13/06/2025 | 2459.10 | 29/11/2018 | Books | BAD/2018/9041 |