Principles of marketing (Record no. 31408)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00371nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221001s2016 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332558472 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler and Gary Armstrong |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 732p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 8 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Serial Enumeration / Volume | Exchange Rate | Total Checkouts | Full call number | Barcode | Date last seen | Net Price | Bill Date | Koha item type | Bill Number | Total Renewals | Checked out | Date last borrowed | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SBSC Library | SBSC Library | 26/10/2017 | Book Age Distributors | INR | 829.00 | Ref | 1 | 658.8 KOT | 78467 | 13/06/2025 | 704.65 | 26/10/2017 | Books | BAD/2017/8358 | |||||||||
| Dewey Decimal Classification | SBSC Library | SBSC Library | 26/10/2017 | Book Age Distributors | INR | 829.00 | 1 | 1 | 1 | 658.8 KOT | 78468 | 13/06/2025 | 704.65 | 26/10/2017 | Books | BAD/2017/8358 | 1 | |||||||
| Dewey Decimal Classification | SBSC Library | SBSC Library | 26/10/2017 | Book Age Distributors | INR | 829.00 | 1 | 1 | 2 | 658.8 KOT | 78469 | 25/11/2022 | 704.65 | 26/10/2017 | Books | BAD/2017/8358 | 25/12/2022 | 25/11/2022 | ||||||
| Dewey Decimal Classification | SBSC Library | SBSC Library | 21/04/2016 | 2 | 658.8 KOT | T9357 | 13/06/2025 | 21/10/2022 | Books | 05/10/2023 | Text Books | |||||||||||||
| Dewey Decimal Classification | SBSC Library | SBSC Library | 21/04/2016 | 2 | 658.8 KOT | T9354 | 24/06/2025 | 21/10/2022 | Books | 07/10/2023 | Text Books | |||||||||||||
| Dewey Decimal Classification | SBSC Library | SBSC Library | 21/04/2016 | 2 | 658.8 KOT | T9355 | 13/06/2025 | 21/10/2022 | Books | 05/12/2022 | Text Books | |||||||||||||
| Dewey Decimal Classification | SBSC Library | SBSC Library | 21/04/2016 | 3 | 658.8 KOT | T9358 | 13/06/2025 | 21/10/2022 | Books | 1 | 17/10/2023 | Text Books | ||||||||||||
| Dewey Decimal Classification | SBSC Library | SBSC Library | 21/04/2016 | 3 | 658.8 KOT | T9356 | 13/06/2025 | 21/10/2022 | Books | 2 | 30/09/2023 | Text Books |