Advertising management: Concepts and cases (Record no. 26389)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00362nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221001s1993 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074517805 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 MAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Manendra Mohan |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising management: Concepts and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw-Hill Publishing |
| Date of publication, distribution, etc | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 418p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Net Price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Withdrawn | Dewey Decimal Classification | SBSC Library | SBSC Library | 07/03/2009 | 120.00 | 659.1 MAN | 44314 | 21/10/2022 | 120.00 | 21/10/2022 | Books | ||||
| Withdrawn | Lost and Paid For | Dewey Decimal Classification | SBSC Library | SBSC Library | 07/03/2009 | 96.00 | 659.1 MAN | 42578 | 21/10/2022 | 96.00 | 21/10/2022 | Books |