Brand management: Research, theory and practice
Heding, Tilde
Brand management: Research, theory and practice - 2nd ed. - New York Routledge 2016 - xiv, 307p.
9781138804692
658.827 HED
Brand management: Research, theory and practice - 2nd ed. - New York Routledge 2016 - xiv, 307p.
9781138804692
658.827 HED