Advertising and promotion: An integrated marketing communications perspective
Belch, George E.
Advertising and promotion: An integrated marketing communications perspective - 7th ed. - New Delhi Tata McGraw-Hill Education 2010 - xxxiii, 1075p.
9780070144965
659.1 BEL
Advertising and promotion: An integrated marketing communications perspective - 7th ed. - New Delhi Tata McGraw-Hill Education 2010 - xxxiii, 1075p.
9780070144965
659.1 BEL