Marketing research: Measurement and method
Tull, Donald S.
Marketing research: Measurement and method - 6th ed. - New Delhi Prentice-Hall 1993 - xviii, 863p.
658.83 TUL
Marketing research: Measurement and method - 6th ed. - New Delhi Prentice-Hall 1993 - xviii, 863p.
658.83 TUL