Marketing management: Analysis, planning , implementation, and control
Kotler, Philip
Marketing management: Analysis, planning , implementation, and control - 9th ed. - New Delhi Prentice-Hall 1997 - xxxvii, 789p.
8120311787
658.8 KOT
Marketing management: Analysis, planning , implementation, and control - 9th ed. - New Delhi Prentice-Hall 1997 - xxxvii, 789p.
8120311787
658.8 KOT