Marketing management: Analysis, planning and control
Kotler, Philip
Marketing management: Analysis, planning and control - 3rd ed. - New Delhi Prentice-Hall 1976 - xi, 529p.
658.8 KOT
Marketing management: Analysis, planning and control - 3rd ed. - New Delhi Prentice-Hall 1976 - xi, 529p.
658.8 KOT