Advertising: Its role in modern marketing
Dunn, S. Watson
Advertising: Its role in modern marketing - 6th ed. - Chicago Dryden Press 1986 - xxviii, 802p.
0030016738
659.1 DUN
Advertising: Its role in modern marketing - 6th ed. - Chicago Dryden Press 1986 - xxviii, 802p.
0030016738
659.1 DUN